Verresatile
Art direction
2025
Project by
Frédérique Lévesque
Gabrielle Deslongchamps
Client
• Verresatile
Photo credits
• William Houde
• Paméla Laurin
The visual identity developed for Verresatile is a continuation of Renaud Gagné Turbide's artistic approach. It's an invitation to rediscover the sparkle in the simple things that surround us. It shares the beauty of the everyday through a fusion of hues and shapes that captivate the eye and pay homage to the past of the glassblowing discipline.
Verresatile embodies the essence and continuity of a deeply personal approach for Renaud, being comparable to a timeless dance with fire and a breath of beauty on a material in constant metamorphosis. Glass weaves a subtle link between gesture and thought.
“For me, glassblowing is a dance with the past, a revelation of age-old know-how, a moving rediscovery of the material itself. Glass, this substance that is both physical and technical, confronts me with my own limits and the need for inflexible precision. But this is precisely the magic of glassblowing: to transform a simple breath into a concrete idea, shaping the fragile and ephemeral to create lasting beauty.”
- Renaud Gagné Turbine