Art direction
2022-2023
Project of Gabrielle Deslongchamps
in collaboration with Nouvelle Idée
Client
• Primavin
Team
• Justin Daoust
• Laurent Côté
Photos credits
• Ludovic Rolland-Marcotte
Primavin is a Quebec-based import agency for natural wines. Since 2009, it has been representing producers from around the world who advocate living agriculture, i.e. agriculture that stems from the winemaker's personal and ethical approach. With the arrival of new key people within their company, Primavin wants to assert a new visual identity that reflects who they are, which is colorful, editorial, festive and lively.