Branding
2020
Project by Frédérique Lévesque
realised at Demande Spéciale
Client
• MAPP MTL
Team
• Guillaume Lavallée
• Maude Turgeon
Motion
• Daniel Cruz
Photo credits
• Eliott Légaré
Campaign for the fifth edition of MAPP Montréal. The theme, which is the unknown, was intended to reflect the uncertain year of the pandemic, both in terms of events and lifestyle. The idea was to represent this undefined and abstract state, playing with gradients and tone on tone. The campaign is a visual echo of the year's ups and downs, while graphically celebrating the festival's fifth anniversary, which has existed between light and shadow.